entry_protocol: 04_steps
We kept the structure simple: purchase unlocks the opportunity; your original story completes the entry.
Purchase at least one bottle of esc. #stress from the official website during the campaign period. Keep your order number—it is the key used to verify your entry.
> One fully paid, non-refunded order unlocks one entry.
Film an original 30–60 second vertical Reel featuring esc. #stress and show us your personal way of hitting ESC on modern pressure.
> Creative prompt: Show us how you hit ESC.
Post your Reel publicly, tag us and invite ESC as a collaborator—or upload the original video privately. Complete the submission form whichever route you choose.
> Posting alone does not complete your entry—the form does.
An ESC panel reviews every eligible entry. The most considered story wins—not the largest follower count, the highest views or a random draw.
creative_modes: choose_one
You do not need a studio or a huge following. Start with a true moment, a clear point of view, and one visual idea that feels like you. Choose one of the three creative directions below.
Capture the arrival, your first impression, and the details that make opening ESC feel like the beginning of a new reset ritual.
Suggested hook: “My reminder to stop running on overdrive.”
Share your honest experience of bringing ESC into your routine. Keep it personal, truthful, and free from medical or guaranteed- result claims.
Suggested hook: “What changed when I made calm part of the plan.”
Show the moment you close the tabs: after OT, beside your playlist, before an early night, or as part of a slower evening routine.
Suggested hook: “How I close the tabs after a 10-hour day.”
ready_when_you_are
Buy one bottle to unlock your creative entry—then show us the real moment you choose calm over overdrive.
Shop esc. #stress ↗
ESC Stress Support
Pickup currently not available
Your daily reset.
Two to three capsules. One decision.
